Founded in late 2015, we are a boutique sponsorship brokerage and marketing consultancy firm. We specialise in procuring integrated and relevant sponsorships that promote and build enduring emotional connections between brands and their customers. Our areas of focus include the arts, culture, entertainment, sports and business technology.
Forefront in our approach is to bring about a “win-win-win” situation for the parties concerned; not just the sponsor and the party receiving the sponsorship, but also for the individual visitor that attends the event, festival or conference. Together with our strategic partners, our professional and experienced team is able to provide the full range of sponsorship and related services with emphasis on a practical way of doing things, authenticity and most important, achieving the desired results.
Jerry Loo is co-founder and Director of Backers+Co. He graduated in 1993 from Columbia University, New York with a Master of Laws Degree and was a practicing lawyer until 1997 before moving into sales and marketing. He has over 19 years of experience in various roles both local and regional, managing a variety of businesses primarily in the advertising and media industry, including publishing, broadcast & cable TV, in-store media, OOH, events and sports marketing. Being at the forefront of sales and client servicing, Jerry values the importance of putting the client’s needs first, always focusing on delivering excellent service, measurable impact and the desired results for clients and brands. As a hobby, Jerry collects, designs and reviews mechanical puzzles on his website www.smallpuzzlecollection.blogspot.com. He is Asia’s only active puzzle blogger and several of his designs have been licenced and produced for commercial sale.
Jack Andrew Wong is Co-Founder and Director of Backers+Co. He has over 25 years of work experience across different media platforms in the Asian Advertising Industry. He has served in senior regional and local sales & marketing roles for major media companies including Reader's Digest, Singapore Press Holdings and MediaCorp Singapore. His sales experience includes leading his teams in creating, marketing and executing national events and sponsorships that are promoted via key media including Newspapers, TV, radio, online, magazines and OOH. Prior to entering the private sector, Jack was a former aviator with the RSAF (Republic of Singapore Airforce). He is a graduate of Marketing Institute of Singapore with a professional diploma in Sales and Marketing. Jack is a long distance runner and ultra-trail marathon enthusiast and participates in local and overseas events every year.
Ernest Tan is Digital Wizard of Backers+Co. He has over 14 years of experience in digital marketing and solutions development. He is also the founder of OLDMAN Marketing, helping over 100 local and multi-national companies like Microsoft, Keppel Land, NEC, Far East Flora and Street Directory in their digital and online marketing efforts. Ernest covers the full spectrum of a successful digital business for clients, including website design, App development, market research, social marketing campaigns and e-commerce.
Eric Tan is Director of Business Development, Strategic Partnership at Backers & Co. With 27 years of working experience in media, marketing, advertising and enterprise sales, he is also experienced in OTT/ cloud enterprise software as a solution business. Prior to coming on board Backers & Co, Eric served in senior roles across various industries. His appointments include GM/chief representative of Da Vinci Learning, covering content distribution licensing in the Asia Pacific, as SVP for Cloud and Managed Video Platform for Movideo Pty Ltd, Director of integrated advertising at SingTel, COO/MD at the ERC Institute and Senior Director at SONY PICTURES ENTERTAINMENT in Asia Paciﬁc. Eric has dedicated a large part of his career in helping companies build their brands and market themselves better.
Grace Chng is a respected and seasoned tech writer and observer based in Singapore. She has wide experience setting up and managing editorial teams in Singapore and in the Asia-Pacific. She has interviewed the world’s leading tech CEOs including the late Steve Jobs, Microsoft’s co-founder Bill Gates, Oracle’s chairman Larry Ellison, AirBnB’s co-founder Nathan Blecharczyk, Catcha Group chairman Patrick Grove and Lazada’s CEO Maximilian Bittner. Grace has layered on innovation and entrepreneurship on top of her extensive knowledge of the global tech industry, thus able to give a more nuanced view of the emerging digital economy.
Alan Lew is the Big Idea Wizard with Backers. He has over 25 years of experience in Marketing/Sales (both local and regional). Business sectors involved in include IT, Service, Hospitality, Consumer products, Security, Retail, Media. Client engagement, identifying needs and securing strategic partnerships has been in the forefront of Alan’s dealings – “It’s always “win-win” when it’s a strategic alliance.” The Straits Times Run (one he has been a part of) will be an example that testifies to good partnerships which includes the CSR element. Other experiences include working with clients in birthing (launching) their products and seeing it through the different phases of progress – most importantly, the brand outreach and satisfactory ROI. Alumni of The University of San Francisco, relaxation to Alan means riding his mountain bike in local or overseas trails.